What Is Shop2Woo and How Does It Help You Import Shopify Products to WooCommerce?

Shop2Woo is a powerful WordPress plugin designed specifically to bridge the gap between Shopify and WooCommerce platforms.

 It enables seamless product migration without technical expertise or complicated API setups.

How Shop2Woo Works: #

1. JSON-Based Migration: Shop2Woo uses Shopify’s standard JSON data format to extract complete product information
2. Intelligent Parsing: The plugin reads and interprets this data, mapping all Shopify product fields to their WooCommerce equivalents
3. Comprehensive Data Transfer: All product details—from basic information to complex variations—are accurately transferred
4. Local Media Management: Product images are downloaded, optimized, and stored in your WordPress media library
5. Flexible Import Options: Customize what data gets imported and how it’s structured in WooCommerce

With Shop2Woo, you can transform a Shopify export into a fully-functioning WooCommerce store in minutes rather than days of manual work.

Key Features of Shop2Woo Plugin Explained #

1. Complete Product Import System #

• JSON File Support: Import directly from Shopify’s native JSON format without conversions
• Bulk Processing: Import hundreds or thousands of products in a single operation
• Error Handling: Smart recovery from import issues without losing progress
• Incremental Imports: Add new products without duplicating existing ones

2. Advanced Product Variation Support #

• Attribute Mapping: Shopify variants become proper WooCommerce variations
• Multiple Variation Types: Support for size, color, material, and any custom attributes
• Variation-Specific Details: Separate prices, SKUs, and stock levels for each variation
• Image Assignment: Connect images to specific variations automatically

3. Comprehensive Image Management #

• Full Gallery Import: Transfer all product images, not just the main photo
• Local Storage: Images are stored on your server for better performance and control
• Media Organization: Images are properly attached to products in the WordPress media library
• Bandwidth Protection: Optimized import process to prevent server overload

4. Intelligent Price Management #

• Flexible Markup Options: Add percentage or fixed-amount markups to all prices
• Category-Based Pricing: Set different pricing rules for different product categories
• Sale Price Support: Import both regular and sale prices from Shopify
• Price Rounding: Automatically round prices to create consistent pricing (e.g., .99 endings)

5. Complete Inventory Synchronization #

• Stock Level Import: Transfer exact inventory quantities from Shopify
• Inventory Status: Set in-stock/out-of-stock status automatically
• Low Stock Thresholds: Import or set minimum stock level notifications
• Backorder Settings: Configure how out-of-stock products are handled

6. Customer Review Integration #

• Rating Import: Transfer product ratings from Shopify to WooCommerce
• Review Text: Preserve full customer review content
• Reviewer Information: Import reviewer names and verification status
• Review Dates: Maintain original review timestamps

7. Highly Customizable Import Settings #

• Selective Imports: Choose exactly which data fields to import
• Default Values: Set standard values for missing information
• Category Mapping: Assign Shopify collections to WooCommerce categories
• Tag Conversion: Transfer product tags with custom formatting options

8. Automated Inventory Updates #

• Scheduled Syncing: Set up recurring imports to keep inventory current
• Differential Updates: Only update products that have changed
• Stock-Level Monitoring: Detect and update inventory changes automatically
• Change Logging: Track all inventory modifications for reference

9. Enhanced Frontend Display Options #

• SEO Data Transfer: Preserve meta titles, descriptions, and other SEO elements
• Custom Field Support: Import Shopify custom fields to WooCommerce
• Product Sorting: Set default sort order during import
• Featured Product Flags: Maintain featured status from Shopify