Are you considering moving your online store from Shopify to WordPress/WooCommerce? Making the switch can be daunting, but with the right migration tools, the process becomes much simpler.
As someone who has helped numerous store owners with platform migrations, I’ve gathered insights on the most effective Shopify to WordPress migration tools available in 2025.
In this comprehensive guide, I’ll walk you through the top Shopify Migration Tools for WordPress solutions that can help you seamlessly transfer your products, customers, and orders while preserving your SEO rankings and business continuity.
Why Migrate from Shopify to WordPress?
Before diving into the tools, let’s quickly understand why many store owners are making this switch:
- Greater control and customization: WooCommerce offers complete flexibility with your store’s design and functionality
- Cost-effectiveness: Eliminate monthly subscription fees and transaction charges
- Enhanced SEO capabilities: WordPress provides superior SEO tools and flexibility
- Ownership of your data: Full control over your store’s data and hosting environment
- Extensive plugin ecosystem: Access to thousands of plugins to extend your store’s functionality
With these benefits in mind, let’s explore the most effective tools for making the transition.
1. S2W – Import Shopify to WooCommerce
S2W (Shopify to WooCommerce) is a highly-rated WordPress plugin specifically designed to facilitate migration from Shopify to WooCommerce with minimal technical knowledge required.
Key Features:
- Seamless product migration: Transfers products, categories, and tags with just a few clicks
- API integration: Uses Shopify API for direct, secure data transfer
- Comprehensive data handling: Migrates product variations, inventory levels, and pricing
- Image migration: Automatically imports product images and galleries
- Customizable import options: Filters for selective product migration by type, category, or date
Pros:
- Simple two-step migration process
- Free basic version available for essential migrations
- Maintains product relationships and attributes
- Regular updates to support latest WooCommerce versions
Cons:
- Premium version required for migrating customers, orders, and blogs
- May require additional configuration for complex stores
S2W is ideal for smaller stores looking for a straightforward migration solution without complex technical requirements. The free version works well for basic product migration, while the premium version unlocks full store migration capabilities.
2. Cart2Cart: Shopify to WooCommerce Migration
Cart2Cart is one of the most comprehensive migration services available, offering automated data transfer between numerous eCommerce platforms, including Shopify to WooCommerce.
Key Features:
- All-inclusive migration: Transfers products, customers, orders, reviews, and more
- Minimal downtime: Keeps your Shopify store operational during migration
- Free demo migration: Test with a limited data set before full migration
- SEO preservation: Maintains SEO URLs and metadata
- Migration insurance: Option to remigrate if needed within a specific timeframe
Pros:
- 24/7 support from migration specialists
- Highly reliable with proven track record
- Comprehensive migration options
- No coding knowledge required
Cons:
- Higher price point compared to simple plugins
- Additional fees for extra migration options
Cart2Cart is perfect for medium to large stores with extensive product catalogues and customer databases. Its reliability and comprehensive support make it a favourite among businesses that cannot afford migration errors or significant downtime.
3. LitExtension: WooCommerce Migration Plugin
LitExtension provides another robust solution for migrating from Shopify to WooCommerce, with strong attention to detail and data integrity.
Key Features:
- Three-step migration process: Simplified workflow for any technical level
- Custom migration options: Tailored transfers based on specific requirements
- Metadata migration: Preserves SEO-critical metadata during transfer
- Customer password migration: Maintains customer login credentials
- Post-migration support: Includes data update services for newly added information
Pros:
- High success rate with over 300,000 migrations completed
- Automatic 301 redirects setup
- Preserves customer passwords
- Support for custom fields and metadata
Cons:
- Pricing increases with larger data volumes
- Some features require additional WooCommerce plugins
LitExtension is well-suited for stores that prioritize customer experience during migration, as it maintains customer passwords and account information seamlessly. Its three-step process makes it accessible to store owners with limited technical knowledge.
4. Shop2Woo Migration Plugin
Shop2Woo is a specialised migration tool designed specifically for Shopify to WooCommerce transitions, with particular attention to product data integrity.
Key Features:
- JSON-based extraction: Uses Shopify’s JSON export for accurate data transfer
- WooCommerce REST API integration: Direct connection to your WordPress site
- AI-enhanced content generation: Creates unique product descriptions during migration
- Comprehensive product data handling: Transfers variants, SKUs, pricing, and inventory
- Bulk product migration: Supports up to 250 products per request
Pros:
- Structured data support for social media and SEO
- Flexible product status options during import
- Includes detailed logging for troubleshooting
- Regular automatic updates
Cons:
- Relatively new compared to other migration tools
- Limited customer reviews available
Shop2Woo is ideal for store owners who want to not just migrate but also enhance their product data during the transfer process. Its AI capabilities and structured data support make it particularly valuable for stores focusing on improving their SEO during migration.
5. Matrixify (Formerly ExcelFy)
Matrixify takes a different approach to migration, focusing on data manipulation through Excel/CSV files, which provides more control over the migration process.
Key Features:
- Direct WooCommerce API connection: Accesses store data for accurate exports
- Custom field mapping: Detailed control over how data transfers between platforms
- Dry run option: Test migration without committing changes
- Preservation of image links: Maintains product imagery during migration
- Automatic redirects: Creates redirects for product and category URLs
Pros:
- Excellent for data cleaning during migration
- Supports custom WooCommerce fields to Shopify metafields
- Visual interface for mapping data fields
- Allows manual data manipulation before final import
Cons:
- More complex workflow than other solutions
- Requires a basic understanding of data structures
Matrixify is perfect for detail-oriented store owners who want granular control over their data during migration. It’s particularly valuable for stores with custom fields or those looking to clean and restructure their data during the migration process.
How to Choose the Right Migration Tool
When selecting a Shopify to WooCommerce migration tool, consider these factors:
- Store size and complexity: Larger stores with extensive product catalogues and customer bases may benefit from comprehensive services like Cart2Cart or LitExtension
- Budget considerations: Free options like the basic version of S2W work well for simple migrations, while paid services offer more features and support
- Technical expertise: Some tools require more technical knowledge than others. Shop2Woo and S2W are more user-friendly, while Matrixify offers more control but requires more technical understanding
- Data priorities: Focus on tools that excel at migrating your most important data (products, customers, orders, SEO)
- Support requirements: If you need guidance throughout the process, services with dedicated support like Cart2Cart may be worth the additional cost
Migration Preparation Tips
Before using any migration tool, follow these preparation steps:
- Backup your Shopify store data: Export all available data including products, customers, and orders
- Set up WordPress and WooCommerce: Have your new platform ready before beginning migration
- Review and clean data: Remove outdated products and customer information before migrating
- Set up proper hosting: Ensure your WordPress hosting can handle your store’s size and traffic
- Create a migration timeline: Plan for some overlap between platforms to ensure a smooth transition
Post-Migration Considerations
After completing your migration:
- Verify all transferred data: Check products, categories, customers, and orders for accuracy
- Set up payment and shipping methods: Reconfigure these essential store functions in WooCommerce
- Test the checkout process: Ensure customers can complete purchases without issues
- Implement 301 redirects: Preserve SEO rankings by redirecting Shopify URLs to their WooCommerce counterparts
- Update external links: Modify links in marketing materials, social media, and other channels
Conclusion
Migrating from Shopify to WordPress/WooCommerce doesn’t have to be overwhelming. With the right migration tool, you can transfer your store data efficiently while maintaining business continuity. Each of the five tools we’ve discussed offers unique advantages depending on your specific needs and technical expertise.
For most small to medium stores, Shop2Woo provides an excellent balance of features and simplicity. Larger stores or those with complex requirements may benefit from the comprehensive services of Cart2Cart or LitExtension.
Matrixify offers unparalleled flexibility for those who want maximum control over their data during migration.
Whichever tool you choose, remember that proper planning and preparation are key to a successful migration. Take the time to backup your data, clean up unnecessary information, and thoroughly test your new store before fully transitioning from Shopify.
Have you migrated from Shopify to WordPress? Share your experience in the comments below!
